Guest column based on MMA Brand Genome™ framework and applications https://www.adweek.com/brand-marketing/2024-marketing-strategy-brand-g...

Even in the most disparate categories and business models, all enterprises share an overarching critical need: how to provide a more...

We live in a world, in which we continually interact with a myriad of brands on almost every level of daily life. And we don’t only use...