We illuminate a new sense of what’s possible.
Utilizing a series of deeply insightful perspectives and techniques, MMA collaborates with company leaders and investors to identify and elevate the most meaningful and motivating benefits their products, services and experiences can provide. Our approach harmonizes functional, emotional, and psychological customer wins, creating a critically focused lens through which everything the organization does can be shaped and evaluated.
That lens is your Brand -- turbocharged for maximum connection-making power.
MMA’s Brand strategy and guidance extend well beyond conventional notions of integration. We tap into the deep drivers of customer choice and behavior to tilt competitive playing fields decisively in our clients’ favor.
We are experts at helping businesses and brands realize their full potential.
MMA introduces Brand with a capital B™ -- a highly actionable roadmap to developing or accelerating significant, motivating differentiation.
Our proven expertise in how brands drive behavior, enrich lives, and influence decisions extends beyond the visible expressions of Brand. It impacts HR, recruitment, training, operations and culture development, just as much as it shapes product, service, and program innovation, 2D and 3D design, and all forms of marketing and communications.
At the core of the Brand with a capital B™ framework, is MMA’s pioneering Brand Genome™ construct, and methodology which have consistently catalyzed notable success across a wide range of industries, market conditions, company lifestages, and organizational structures.
Our results are not just impactful -- they are durable and transformative.
Brand Strategy Consulting
For companies of all sizes and lifestages
• Development • Acceleration • Turnaround
Advanced Custom Market Research
Comprehensive qualitative and quantitative research solutions
Leadership & Board Advisory
Providing strategic guidance for executives, investors, and boards
End-to-End Brand Identity Development
From concept through execution, shaping your brand's complete identity. Grounded in Brand Genome™ mapping
Non-Executive Board Director
Bringing independent, high-level insight and experience to board decisions
Creative Direction and Brand Storytelling
Crafting foundational core narratives that guide motivating and consisent execution
Brand Genome™ Introduction, Coaching and Mentoring Guiding leaders and their teams in applying our proprietary Brand Genome™ framework for maximum results
Agency and Resource Identification
Connecting you with the right partners to create success across media and platforms
Michael Markowitz, Founder and President
Michael Markowitz is seasoned strategist focused on creating action-driving differentiation for products, services, experiences and organizations - especially in industries and categories where customers are inundated with choice.
Since founding MMA, Michael's, deep insights into addressing core human needs through the seemingly prosaic entities called “brands” have inspired countless leaders, their teams, and investors.
Beginning his career as a music industry entrepreneur, Michael went on to become a dynamic leader in the global advertising industry. He led two Ogilvy agencies: Euramerica in New York and Ogilvy & Mather East Africa in Nairobi, Kenya.
As the advertising business shifted away from unique client-agency partnerships in favor of industrial buyer-vendor models, Michael founded MMA to advance his work in brand and enterprise differentiation and to nurture the rich professional relationships that have defined his career.
Michael brings to the table a unique blend of high-level strategic insight and hands on experience in the day-to-day realities of businesses and organizations. He and MMA's team of seasoned subject-matter experts focus on concrete, measurable outcomes, while fostering a lasting understanding of how an elevated view of Brand can consistently drive competitive advantage.
Clients
Non-confidential details of our work for these and other clients are available.
Testimonials
Michael is without peer in his understanding of how brands work and how to make them work better. He’s a substantive storyteller, gifted at getting to the root of the best expression of a brand and the best way to bind a customer to that brand. I’ve been his colleague and his client over a span of 20 years, and he’s perennially at the top of my “people I need to work with again” list.
Neal Yanofsky
Independent Strategy Consultant & Board Member
